On March 22, 2024, the project team of the extension project “IP for MSME: BASC Assistance for the Business Owners of Bulacan” successfully facilitated an informative training session for micro, small, and medium-sized enterprises (MSMEs) in the region. The event, held at BASC Cayetano Hall in Pinaod, San Ildefonso, Bulacan, aimed to educate local business owners on the commercial and business potential of intellectual property (IP) and its vital role in fostering innovation, growth, and competitiveness.